MySpace

All about MySpace

Conversations About Millennium Winery Websites, marketing and wine clubs

Interview with Leah Hennessy? Millennium, the owner of Millennia Wine sales and author of the blog "The Millennia: Millennials + Wine." During our meeting we discussed what she likes and dislikes in site producer, how to attract Generation Y to buy your wine and join your wine club. What I love about Leah is in her advice is easy to monitor and action !!!!!

What do you consider to be the age millennium? – You can go to a dozen different places and ages of a dozen different. Personally, I consider anyone born after 1978 a millennium. But more important than age, what really makes a millennium are the shared experiences of a generation that shaped all of us equally.

Why buy wine of the millennium? – Many of us have graduated from college and identify to drink wine as a symbol of our new maturity, independent status and lifestyle. We are basically like everyone else – we are looking for wines to celebrate special occasions to share with friends and drink with dinner.

Why do you go to a website cellar? – I think Most boomers are not associated with cellars websites. So if I drink wine and see a url, or see a producer who follows me on Twitter, I can go It Out. But I must be looking for it in particular.

What do you look for in a web design cellar? – Good design and information which is easily accessible. And DO NOT use the same design that you had over the last 20 years! Check your type of web design, as a haircut? you might be really comfortable with the same hair cut that you've been making for the past 20 years, but enough that you are now looking dated with that 'do. Updated! And just like a haircut, take a look at the magazines and choose courses what you really like what is happening now and incorporate these elements into your design – it will do wonders.

– PS: We do not mind Scroll down to read entire page, so do not kill yourself trying to fit everything on one screen without scrolling.

Prefer Flash sites? (I ask this because many wineries feel Millennials are attracted to websites with all the bells and whistles.) – You must understand, I (and the millennium in general) are all on the Internet THE TIME. We just want to be able to access the information we seek quickly and easily. So if the flash is well done and I can still access the information, then it's fine. But if it's too stylized or unprofessional, so I will not go back. So really, if a site has Flash or not makes no difference to me (we do not really need all the bells and whistles)? all in the way it is set up and how many of my passion for wine.

How do you feel the sites About that open to the music or someone talking to you? – Everybody hates what I know? especially if I'm at work! Perhaps because too reminiscent of our [old MySpace pages, which opened in] the music.

What irritates you the site more in the cellar? – Sites that have old, drawings dated and pixelated images, spontaneous music – even if a site does not have enough information, and / or when the site is difficult to navigate. These things make me crazy, but I'm always amazed how many are there. These companies are themselves shot in the foot by having these old sites or unprofessional who they are representing a group of consumers, they want to impress. When I sat with Morgan Marketing First [and the Commonwealth Director Magazine "The second glass of wine and Web site], the condition of sites of many wineries is one of the first things that we have finished discussing. Morgan relies on these sites for information on future articles and / or tastings. She wants to get his information quickly and easily and does not be bogged down with poor navigation, the text obsolete and slow loading graphics.

What information do you look for in a site Web cellar? – Where are you! If you are based in the Willamette Valley in Oregon, I want to know. After that, I need your image brand to make me excited about your wine! For those who do not understand what the brand is, is your identity and your point of view (POV) that show you the world – is what makes you stand out.

– For example, Red Cap Vineyard POV centers around the young family who owns and works the vines in their Howell Mountain Vineyard. They argue that branding "with pictures showing the family actually working in the vineyards and in their text with headings such as" Is Daddy Out Kissing the grapes again? "

– After the homepage, I go straight to the section of wine and watch the prices. If you're charging a lot money for your wines, then you better have an impressive site.

What makes you want to return to a website cellar? – I would like to back for more information, to buy wine (especially if there was a sale or shipment was free) and maybe go see their blog and see new photos? but I want to do that if I knew the blog and the gallery have been updated regularly.

What type Internet connection do you have? – Very fast. This is true for most boomers, and if they do not have a fast Internet connection at home, then they have no no doubt that work.

Make search engines included in your search for good wines? – Not often. I never blindly search for wines on Internet. I must have heard of a specific region, wine or winery before I'll go look for them on the Internet.

Not many producers Millennium access websites using mobile devices? – I do not watch websites using my mobile device, but if your site does not look well on my mobile browser that is not a deal breaker. However, if you decide to create a mobile version of your website, be sure to post it. Maybe even integrate your technical experience in your POV.

I read about how Generation Y live and breath on Facebook and not really even check their e-mails? Is this true?? If so, campaign newsletters, even working with them? – If you go for Generation Y, then you should know that spam = eNewsletters. If you really want a continuation of the millennium, creating a facebook fan page "in your cellar, then use it as another mailing list. If you are not sure how to do this, you can read my Article on FaceBook for wineries and if you still need help, reach out to all the Gen Y, you can know and show you the ropes. They can be your expert Facebook and teach you the ins and outs and the appropriate label FaceBook.

Caves, they say left and the right to use Twitter. But how effective is using Twitter to attract the attention of the millennium? – Although there are nearly as many boomers on Twitter as there are on Facebook – it is still a very important tool in your media kit social because there are millions more potential customers to connect.

What other social networking sites do not regularly go Millennials regarding wine? – Yelp is a review site and is incredibly valuable for anyone who left a restaurant and / or buy wine. If you sell wine, then I would see if you are registered on Yelp and if you have any comments.

You suggest in your wine club millennium Article awareness that institutions Wine should offer a light version of their wine club for Generation Y? would not do something like this alienate their existing wine Members club? – No. As long as your rules are clearly displayed, so why your existing members get angry? After all, I have not checked in my bank is offering discounts to students! I understand where they are and why they need the discounts. Same goes for our millennium. Most we pay student loans or saving to buy a house and perhaps more likely to join your wine club if you have a more "light" that can more easily afford. And we are very picky about the wine club we want to reach. The club needs to offer good discounts, good navigation and treat us with respect.

I can not thank enough for her Leah insightful and easy to implement ideas that can help you achieve Boomers and we hope to make them loyal buyers of wine! You can read his blog http://millennier.wordpress.com/

About the Author

Rachell Coe is an experienced web designer and marketer helping small, boutique and micro wineries and vineyards build a strong web presence and successfully market and sell their wines.
Find more information on small winery marketing at http://www.4thegrapes.com/WineMarketingBlog/

AFRAKAN WARRIYAH GODDESS HEALING VIBRATONZ

£0.00